Marketing Campaign Management, Campaign Management Software, Marketing Analytics, Database Marketing Analytics, Predictive Analysis

Optimize outbound campaigns for greater profit

Predictive analytics can optimize your outbound marketing efforts, whether you send a few campaigns per year through a single channel or hundreds of campaigns each month through multiple channels. Powerful processing and analytic technologies enable you to manage even the largest marketing campaign operations, improving accuracy, speed, and results.

An insurance agency, for example, applied cross-channel optimization to make campaigns 29 percent more profitable and also increased Web site and call center sales by 25 percent.

SPSS solutions are created with a user-friendly interface that enables business users to maximize the built-in predictive technology. For example:

Using intuitive templates, marketers build campaigns that incorporate contact, channel, and budget restrictions, as well as campaign goals, such as retention
Marketers can use the solution’s at-a-glance campaign comparison view to see the predicted size, response, cost, and revenue across campaigns
Marketers can automate the scheduling of a single campaign or combination of campaigns that will best achieve the desired goal
Once the campaigns are complete, marketers compare actual and predicted performance, to help improve future campaigns

Natexis Assurances, the insurance division of Groupe Banque Populaire, applied SPSS predictive analytics to reduce direct mail volume by 50 percent, and increase direct mail revenue by 200 percent. Read the full case study.

With SPSS solutions, every customer interaction is an opportunity to learn more about the customer. We help you identify and capture the most useful information to improve predictions and actions in a continuous learning cycle.

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Predictive Marketing

Optimize outbound campaigns for greater profit