SPSS helps leading software companies bring predictive analytics applications to market. Predictive analysis enables your customers to achieve measurable returns on their operational and business intelligence investments. SPSS provides the OEM technology, expertise, and brand recognition to help you grow your business with predictive analytics.
All enterprise software products automate and measure business processes. SPSS predictive analytics enable you to build on these strengths by adding predictive intelligence to your applications. Predictive analysis analyzes historical information to reliably determine what will happen in the future. Incorporating this powerful technology into your applications enables your customers to unlock the valuable predictive intelligence stored in their data.
Predictive analytics can be applied in just about any area that relies on data analysis for decision making. Here are just a few examples of marketable applications that use SPSS enabling technologies:
Your customers want to improve the success of their cross-selling and up-selling efforts. They want to prevent their own customers from turning to competitors. They want to understand the different segments that make up their customer base. Your customers want to be able to do all of this with an easy-to-use application and a workflow that matches their level of sophistication. And, of course, they want to trust the analytics and be able to leverage their existing technology investments. SPSS predictive analytics technologies enable your customers to discover product associations and customer preferences that help them make better cross-selling and up-selling recommendations. They can segment customers for more targeted marketing efforts. And, they can identify potential churners and take action to retain them.
Your customers need to optimize their fraud investigation resources to minimize losses without adding personnel. They want to reduce fraud by more accurately identifying the entities or individuals that perpetrate it. And, your customers want a flexible system that incorporates new profiles and rules as they uncover different types and methods of fraud. SPSS predictive analytics technologies enable your customers to efficiently detect and prevent current and new types of fraud.
Your customers need to accurately forecast demand at SKU and store levels, in real time. You have the data and the collaboration framework, but you need an expert modeling system that includes leading-edge forecasting techniques. Your customers do not have dedicated statistical staffs to enable the forecasting process. SPSS predictive analytics technologies enable your customers to accurately predict demand without relying on teams of analysts.
SPSS enabling technologies for predictive analytics applications are easy to integrate into your solutions. We have OEM-enabled our tools, applications, and components to make it easier for you to embed the appropriate level of functionality.
Predictive Analytics
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