Traditional business intelligence solutions help companies make sense of the past. Predictive analytics applications, however, enable you to anticipate future developments, so you can be proactive, rather than reactive.
Many organizations don't have the resources to dedicate staff to predictive analysis. To help your customers achieve returns on their investments without a team of statisticians, embed predictive analytics in your enterprise applications, so end users can achieve goals on their own.
Predictive analytics applications powered by SPSS enable leading software
companies like yours to deliver solutions that inform user decisions with
information about the most probable future scenarios, and drive optimized
customer interactions.
PredictiveMarketing is a Web-based, predictive analytics application created for marketing campaign and database managers. PredictiveMarketing enables campaign managers to develop highly targeted lists and optimized offers without help from analysts.
To reduce time to results, SPSS has developed a customizable, quick-start data model for PredictiveMarketing. The data model provides a structure suitable for predictive modeling, and contains embedded best modeling practices.
PredictiveMarketing uses analytical components formodeling. SPSS viewer components, as well as SPSS Server, enable reporting capabilities. Scoring is accomplished using the SPSS Scoring Engine. Models can also be imported from Clementine, SPSS' industry-leading data mining workbench. The system is housed in a Java-based server.
You can integrate PredictiveMarketing at either the user interface
or API level. At the user interface level, you can use the application's
standard look and feel, or create a custom visual identity to match another
application. API-level integration gives more flexibility in embedding
functionality in a thick- or thin-client environment.
While PredictiveMarketing is targeted primarily to marketing campaign management, you can apply the underlying technologies more generally. SPSS will work closely with you to apply these technologies to your next-generation predictive analytics applications. Do you have an application that we can help you bring to market?
Predictive Analytics
can make your organization
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