PASW EZ RFM

Identify your best customers easily

Make your marketing programs as effective as possible by targeting the customers who are most likely to respond. This information is contained in your customer data, just waiting for you to uncover it through recency, frequency, and monetary value (RFM) analysis.

PASW EZ RFM provides you with all the tools you need to conduct RFM analysis easily—and with complete confidence in your results. You don’t need to be a statistician or programmer to use it. Rather, the intuitive interface guides you, enabling you to classify customers in just a few easy steps.

With the RFM output average monetary value chart, marketers can use the entire dataset to pinpoint how recency, frequency, and spending are related in the sample.

For example, you can classify your customers according to:

Those who have spent the most—the most often and most recently
Those who have spent the most—the most frequently, but may not have purchased in a long time
Those who spend the most in the fewest number of transactions
Those who spend the least, or rarely, and have not purchased in a long time

As a result of classifying various customer groups, your organization can:

Identify which customers are likely to respond to specific promotional offers
Estimate click-through rates for banner ads and e-mail promotions and plan your online strategy accordingly
Develop a marketing strategy for each different customer group
Boost profits and reduce costs by mailing only to those customers most likely to respond
Prevent spam complaints by monitoring the frequency of e-mails sent to each customer group

Better allocate your marketing dollars

PASW EZ RFM enables you to maximize the ROI of your marketing budget. Whether you’re launching a print mail campaign, several e-mail campaigns, or looking to increase cross-sell and up-sell revenue, you can use PASW EZ RFM to classify your customers— and make better business decisions.

Availability

PASW EZ RFM 17.0 will be available worldwide in fall 2008. In the U.S. and Canada, you can order new licenses of PASW EZ RFM 17.0 directly from the Web store. If you would like to upgrade an earlier version of the software, please contact an SPSS Inc. representative at 1.800.543.2185 (North American customers only). To purchase software in other areas, please contact your local office.

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